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LeadRegister —
How Indian Brokers Stopped Losing Deals to WhatsApp Chaos

Indian real estate brokers were managing leads in WhatsApp groups and handwritten notebooks. Deals were dying to missed follow-ups, not to competitors. LeadRegister replaced that c...

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The Problem Space

Real Estate Brokers Are Losing Deals to Their Own Disorganisation

A broker typically manages 50–200 active leads at any point. Those leads live in WhatsApp messages, handwritten notebooks, Excel sheets, and memory. The deal is not lost to a competitor — it is lost to a missed follow-up.

The Indian real estate market generates millions of property enquiries every month. The brokers who close more are not always the best negotiators — they are the most organised ones. The ones who call back. The ones who remember what the buyer said three weeks ago. LeadRegister was built to make every broker that broker.

80%
Leads Never Get a Second Follow-Up
Research shows 80% of sales require at least 5 follow-ups to close. Most brokers stop after one. The CRM doesn't let that happen.
₹18L Cr
Indian Real Estate Market
India's real estate sector is one of the largest globally. The brokerage layer is still running on WhatsApp and notebooks.
1 Follow-up
Away From the Next Deal
"Your next deal is one follow-up away." LeadRegister surfaces who to call today — every day, without fail.

"Your next deal is one follow-up away."

— The LeadRegister Thesis · Entexis

The Impact

What Changes When Brokers
Stop Using Notebooks

LeadRegister was not built to digitise paperwork. It was built to make sure no lead, no follow-up, and no commission ever falls through the cracks again.

Zero Lost Leads
Every Enquiry Tracked From Day One
No more forgotten names in notebooks or buried WhatsApp messages. Every lead enters the pipeline the moment it arrives — categorised, timestamped, and assigned.
Faster Follow-ups
Today's Calls Surfaced Every Morning
Priority-ranked, date-sorted, one tap to call. Brokers stop guessing who to call next and start closing deals that were slipping away.
₹1/day
Enterprise CRM at Every Broker's Budget
No Salesforce. No contracts. No IT department needed. A full-featured CRM that costs less than a cup of chai — designed for independent brokers and small teams.
Complete History
12 Months of Every Call, Visit, and Deal
Searchable and accessible. No more "what did we discuss last time?" Every interaction with every client — logged, dated, and ready when you need it.
Before
Leads in notebooks. Follow-ups forgotten. Commissions calculated manually on paper. No pipeline visibility. No way to know which deals are moving.
After
Structured pipeline. Daily follow-up dashboard. GST invoices auto-generated. Team collaboration with lead forwarding. Every deal tracked from first enquiry to commission.
The Proof
Built for how Indian real estate brokers actually work — site visits, payment schedules, brokerage splits, and RERA compliance. Not adapted from a generic CRM template.
How It Works

From First Contact
to Closed Deal

Four stages. One workspace. The entire broker workflow — without the chaos.

01

Add or Import Leads

Add a new lead manually in under 20 seconds, or bulk-import from 99acres or any CSV file. Your entire cold calling list becomes a live pipeline instantly.

02

Schedule Follow-Ups

Set follow-up reminders for every lead. The daily dashboard tells you exactly who to call today — no lead falls through the cracks, no follow-up gets forgotten.

03

Track Visits & Outcomes

Record site visit outcomes with contextual remarks. Call and WhatsApp directly from the app. Every interaction logged automatically to the lead's 12-month history.

04

Close & Track Commission

Log deal values, commission percentages, and generate GST-ready PDF invoices automatically. Your entire brokerage revenue — tracked, documented, invoice-ready.

Platform Features

Everything a Broker Needs.
Nothing They Don't.

Every feature in LeadRegister was designed for how real estate brokers actually work — not how a generic CRM assumes they work. Domain knowledge, built in.

Feature 01

Today's Follow-ups Dashboard

Every morning, your dashboard surfaces exactly who needs a call today. Priority-ranked, date-sorted, and one tap to connect. The chaos of remembering becomes a system.

Today's Follow-ups — 4 Apr
Overdue
Rajesh Kumar — 3BHK Whitefield
2 days
Today
Priya Sharma — Villa Sarjapur
10:30 AM
Today
Amit Patel — 2BHK Electronic City
2:00 PM
Done
Sneha Reddy — Plot HSR Layout
Feature 02

Call & WhatsApp In-App

Call or WhatsApp any lead directly from the app — without switching tools. Every communication is automatically logged to the lead's history. No manual entry. No gaps.

Lead — Rajesh Kumar
3BHK Whitefield · Budget ₹85L–1Cr
Source: 99acres · Added 12 Mar
CALL
WHATSAPP
Last called: 2 Apr · 3 min · "Interested, wants site visit"
Feature 03

12-Month Follow-up History

Every interaction with every lead — logged, searchable, and accessible. Go back 12 months to see exactly what was said, when a site visit happened, and why a deal stalled.

History — Rajesh Kumar
4 Apr · Follow-up Call
"Wants to visit site this weekend"
28 Mar · Site Visit
"Liked Block C, 7th floor. Comparing with Prestige."
20 Mar · WhatsApp
"Sent brochure + price sheet"
12 Mar · Lead Created
Source: 99acres · 3BHK Whitefield
Feature 04

Cold Lead Import

Upload unlimited contact lists from 99acres or any CSV. Turn a cold calling list into a structured pipeline with follow-up reminders and call history — in minutes.

CSV Import
↑ Upload CSV
99acres_whitefield_leads.csv
Preview — 248 contacts found
Rajesh Kumar · 9876XXXXX
✓ Ready
Anita Desai · 9845XXXXX
✓ Ready
Vikram Singh · 9900XXXXX
⚠ Duplicate
IMPORT 247 LEADS →
Feature 05

GST-Ready Commission Invoices

Record deal value and commission percentage at closure. LeadRegister auto-generates a GST-compliant PDF invoice. Your brokerage finances, documented without an accountant.

Platform Fees Invoice #LR-0047
Plan
Pro — Annual
Platform Fees
₹1,016.10
CGST (9%)
₹91.45
SGST (9%)
₹91.45
Total Payable
₹1,199
Auto-generated · GST compliant · Download PDF
Feature 06

Team Pipeline & Lead Forwarding

On the Teams plan — owner and up to 3 members share a live pipeline. Assign leads, forward enquiries, and track team performance. Scale your brokerage without scaling the chaos.

Team Pipeline
Sunil (Owner)
18
leads · 4 closings
Raj
12
leads · 2 closings
Lead Forwarded
Amit Patel → assigned to Raj · "Sarjapur area, your zone"
Under the Hood

A Closer Look at
What Powers LeadRegister

Deep Dive 01

Today's Follow-ups Dashboard

Every morning, the dashboard surfaces exactly who needs a call today. Leads are priority-ranked by follow-up date and sorted so the most urgent ones appear first. One tap to call, one tap to WhatsApp — the broker starts their day knowing exactly what to do.

Dashboard Preview
Quick Stats
12
Active Leads
3
Site Visits Today
2
Deals This Month
Today's Follow-ups
Rajesh Sharma
Mohali · ₹85L · 3BHK
Visit Scheduled 2:30 PM
Priya Malhotra
Chandigarh · ₹1.2Cr · Villa
Interested 4:00 PM
Amit Verma
Panchkula · ₹55L · 2BHK
Follow-up 5:30 PM

This is the feature that changes behaviour. Before LeadRegister, brokers relied on memory and scattered notes. The dashboard turns follow-ups from a guessing game into a system. Brokers who use it consistently report closing more deals — not because they are better negotiators, but because they are more organised.

  • Daily priority-ranked follow-up list
  • One-tap call and WhatsApp from the dashboard
  • Overdue leads flagged automatically
  • Works offline-first on mobile devices
Deep Dive 02

12-Month Follow-up History

Every interaction with every lead is logged — calls made, WhatsApp messages sent, site visits scheduled, remarks noted, and outcomes recorded. The history goes back 12 months, giving the broker a complete picture of every relationship at a glance.

Follow-up History
Follow-up history
April 2026 ▾
Rajesh Sharma (9876543210)
Site visit scheduled for 3BHK, Sunny Enclave
06 Apr 2026, 12:35
Priya Malhotra (9812345678)
Follow-up rescheduled to 2026-04-05 at 4:00 p.m.
01 Apr 2026, 11:20
Amit Verma (9898765432)
Called — interested in 2BHK, Panchkula. Budget ₹55L.
31 Mar 2026, 09:45

This matters because real estate deals in India can take months to close. A buyer who said no in January might be ready in June. Without history, the broker starts from scratch. With LeadRegister, they pick up exactly where they left off — with full context on what the buyer said, what properties were discussed, and why the deal stalled.

  • 12 months of searchable interaction history
  • Call logs, WhatsApp, site visits, and remarks
  • Outcome tracking per interaction
  • Full context for long-cycle deals
Deep Dive 03

Cold Lead Import & Pipeline Builder

Brokers often have hundreds of contacts sitting in CSV exports from 99acres, MagicBricks, or their own cold calling lists. LeadRegister lets them bulk-import these contacts and instantly turn them into a structured pipeline — with follow-up reminders, status tracking, and call history from day one.

Cold Leads — Bulk Import
Bulk Upload
PRO / TEAMS
Upload cold leads via CSV. Import unlimited contacts with name and phone.
leads-99acres-apr2026.csv
IMPORT CSV
Imported · 48 contacts
Vikram Singh
9876000111
New
Neha Kapoor
9812000222
New
Arvind Patel
9898000333
Duplicate

This is the feature that turns a dead spreadsheet into an active pipeline. Instead of scrolling through rows trying to remember who was called last, every imported contact becomes a trackable lead with its own timeline. The broker sets the first follow-up date during import, and the system takes over from there.

  • Bulk import from 99acres, MagicBricks, or any CSV
  • Instant pipeline with follow-up dates set on import
  • Every imported contact gets its own lead timeline
  • Dead spreadsheets become active pipelines in minutes
Deep Dive 04

Site Visit & Outcome Tracking

After every site visit, the broker records the outcome directly in the app — interested, not interested, budget mismatch, or needs time. The system auto-updates the lead status and suggests the next action. No paperwork, no forgotten conversations.

Lead Detail — After Site Visit
Rajesh Sharma (Buyer)
9876543210
Sunny Enclave, Mohali
₹85L · 3BHK
Status
Visit Scheduled
Prospect
Warm · Good progress; follow-up and negotiation can convert.
UPDATE VISIT OUTCOME
CLOSE DEAL

The prospect scoring — Warm, Cold, Hot — gives the broker an instant read on where the deal stands. Combined with the full interaction history, every follow-up call starts with context, not guesswork.

  • Record site visit outcomes directly in the app
  • Auto-updated lead status after every interaction
  • Prospect scoring — Warm, Cold, Hot
  • Add comments without changing status
Deep Dive 05

Client History — Every Interaction Logged

Every action on a lead — status change, follow-up reschedule, site visit outcome, comment — is automatically logged with a timestamp. The broker never has to wonder "when did I last call this client?" or "what did we discuss?" The full history is right there.

Client History — Rajesh Sharma
06 Apr 2026, 12:35
Follow-up rescheduled from 2026-04-03 to 2026-04-02 at 4:07 p.m.
05 Apr 2026, 10:30
Status changed to Visit Scheduled
02 Apr 2026, 15:54
Lead created. Source: 99acres CSV import.
Add Comment
Write a note without changing status...

Comments let the broker add context — "client wants south-facing", "wife prefers ground floor" — without triggering a status change. These details are what close deals months later.

  • Every status change auto-logged with timestamp
  • Full interaction timeline per lead
  • Add notes and comments without changing status
  • Searchable history across all leads
Deep Dive 06

Team Pipeline & Lead Forwarding

On the Teams plan, a brokerage owner and up to 3 team members share a live pipeline. The owner sees every lead across the team. Members see only their own. Leads can be forwarded from one member to another — with the full history intact.

Owner View — Team Pipeline
Search Leads
Search by name or phone...
All lead types ▾
All months ▾
Everyone's Leads ▾
Filter: My Leads · Everyone's Leads · Arun Kumar · Pooja Singh · Rohit Verma
Team Activity Log
AK
Arun Kumar updated status to Visit Scheduled
Lead: Vikram Singh · Mohali
2 min ago
PS
Pooja Singh added comment on Neha Kapoor
"Client prefers ground floor, south-facing"
15 min ago
RV
Rohit Verma closed deal — ₹72L
Lead: Amit Verma · 2BHK Panchkula
1 hr ago
AK
Arun Kumar forwarded lead to Pooja Singh
Lead: Suresh Mehta · Chandigarh
3 hrs ago

When a broker is unavailable or a lead needs a specialist for a different area, the owner forwards the lead with one tap. The receiving member gets the complete history — no "can you fill me in on this client?"

  • Owner sees all leads across the team
  • Forward leads with full history intact
  • Members see only their own pipeline
  • Track team performance from one dashboard
Technology Stack

What Powers LeadRegister

Node.js + Express
Multi-tenant backend handling lead pipelines, follow-ups, site visits, and brokerage calculations.
Backend
MySQL
Lead records, property data, payment schedules, broker hierarchies, and commission tracking.
Database
EJS + Dashboard UI
Broker-friendly interface — pipeline views, calendar follow-ups, and one-tap lead updates.
Frontend
Express Sessions
Role-based authentication — broker, sub-broker, and admin access levels with granular permissions.
Security
Cron + Nodemailer
Scheduled follow-up reminders with email notifications — automated task scheduling and SMTP delivery.
Automation
Mobile-First CSS
Designed for brokers on the go — works on 6-inch screens in bumpy auto-rickshaws.
Design
What's Next

The Road Ahead

Features on the horizon — driven by what we actually need next.

Shipped

Team Pipeline

Owner + up to 3 members sharing a live pipeline with lead assignment and forwarding.

In Progress

Property Matching

Auto-match leads to available properties based on budget, location, and preferences.

Planned

WhatsApp Broadcast

Send property updates to segmented lead lists directly via WhatsApp — from inside the CRM.

Upcoming

Builder Integration

Connect broker pipelines to builder inventory — live availability, pricing, and unit status.

Your Next Deal Is One Follow-Up Away.

LeadRegister is live at leadregister.in. Free to start, ₹1/day to go unlimited. Built for the Indian real estate broker — by a team that has spent 12 years inside the sector's technology layer.

Visit leadregister.in → Build Something Similar →

Need a domain-specific CRM for your sector? Let's talk.

Frequently Asked Questions

Can you build a CRM like LeadRegister for my brokerage?
Yes. Built for the Indian real estate sales cycle — site visits, broker channels, payment milestones. Customised to your team and workflow.
Does it integrate with WhatsApp?
Yes. Lead capture, automated follow-ups, and conversation tracking — all linked to the lead record.
Can you migrate our existing leads from spreadsheets?
Yes. Full data migration — leads, contact history, property assignments, and deal stages. Clean and organised.
Can it handle multiple projects and locations?
Yes. Multi-project inventory, location-based lead assignment, and cross-project reporting. Scales from 3 projects to 30.
Does it work on mobile for field teams?
Yes. Brokers access leads, log site visits, and update deals from their phones. Built mobile-first for people in the field.
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