Entexis Insights

Perspectives on AI, SaaS,
Software & Domain.

Software decisions compound. A pricing model picked in week three of a SaaS launch sets the unit economics for years. A custom CRM that fits your sales motion saves a hire by month three. An AI layer scoped well in month one delivers measurable lift by quarter one. Three solid pieces from this archive should remove at least a week of guessing from the next decision in front of you.

Walk in mid-decision and walk out with a sharper view of it. Whether you are weighing build vs buy, picking a stack, scoping an AI layer that looked easy in the demo, redesigning a UX flow that loses users at step three, or deciding whether to keep patching a migration that quietly grew over months. The next decision should feel less guesswork-shaped.

Topics here range across AI implementation, SaaS strategy, custom CRM, HR tech, e-commerce, software engineering, data and analytics, design and UX, and domain-specific software for financial markets, TradingView, and real estate. Plus inside stories: short reads on what we learned shipping real products for real businesses.

01
Content Marketing

Why ChatGPT Writing Will Soon Be Dead

ChatGPT writing is not just commoditized, it is dying. Search engines demote it, readers distrust it, AI search ignores it, and it makes every business sound identical.

02
Content Marketing

AI Made Writing Cheap. Original Content Is Now Worth Double.

AI made content cheap, so the web is drowning in it and generic content lost its value. The best writers now charge double, because original content is the scarce thing.

Explore Topic
SaaS Strategy
Insights on saas strategy
Explore Topic
SEO, GEO & AEO
Insights on seo, geo & aeo
Explore Topic
HR Tech
Insights on hr tech
Explore Topic
Software Development
Insights on software development
Stay Informed

Thinking on SaaS, CRM &
Domain-Led Software.

One article a fortnight. No fluff, no product pitches: just substantive thinking on building vertical software that works in the real world.

No spam. Unsubscribe anytime.