Entexis Insights

Perspectives on AI, SaaS,
Software & Domain.

Software decisions compound. A pricing model picked in week three of a SaaS launch sets the unit economics for years. A custom CRM that fits your sales motion saves a hire by month three. An AI layer scoped well in month one delivers measurable lift by quarter one. Three solid pieces from this archive should remove at least a week of guessing from the next decision in front of you.

Walk in mid-decision and walk out with a sharper view of it. Whether you are weighing build vs buy, picking a framework, scoping an AI layer that looked easy in the demo, redesigning a UX flow that loses users at step three, or deciding whether to keep patching a migration that quietly grew over months. The next decision should feel less guesswork-shaped.

Topics here range across AI implementation, SaaS strategy, custom CRM, HR tech, e-commerce, software engineering, data and analytics, design and UX, and domain-specific software for financial markets, TradingView, and real estate. Plus inside stories: short reads on what we learned building real products for real businesses.

Latest Insights

Latest
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10
SEO, GEO & AEO

How to Track Traffic from ChatGPT, Claude, and Perplexity

AI search traffic is mostly invisible in standard analytics. The 5 methods that actually catch it, the 3 that do not work yet, and the framework to build today.

11
SEO, GEO & AEO

How to Get Mentioned by ChatGPT, Claude, and Perplexity

AI search models cite content with original numbers, named authors, and defended positions, structured to be quoted. Generic explainers get summarized away.

12
SEO, GEO & AEO

Why First-Party Data Is the AI Search Moat

AI search rewards content with original numbers, real stories, and a defended point of view. The sites that get cited carry it. The sites that do not get summarized away.

13
SEO, GEO & AEO

How to Rank in AI Search for Local Customers

Local AI engines run on entity coherence, named owners, and customer-experience substance. The 3 kinds of value, the 5 patterns winning teams follow, and the engagement framework that holds the local AI mention rate.

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Artificial Intelligence
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Thinking on SaaS, CRM &
Domain-Led Software.

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