More
Insights

77
SEO, GEO & AEO

Google AI Mode: What It Means for Your Site and Traffic

Google AI Mode runs parallel to classic search results. The 5 changes it introduces, the 3 query shapes it dominates, and the operational framework that holds across both.

78
SEO, GEO & AEO

How to Write Content That Gets Mentioned by ChatGPT and Claude

AI models retrieve passages, not pages. 5 qualities that make writing quotable, 3 anti-patterns that look like good prose but lose mentions, the writer-to-mention path.

79
E-Commerce

Why On-Site Search Is the Most Underrated E-Commerce AI Investment

Visitors who use search convert at 2 to 3x but only when results match intent. Keyword search returns 47 wrong items; AI semantic search returns 4 right ones. The 3 query kinds AI wins, the 5 patterns, and the 4-layer architecture.

80
SEO, GEO & AEO

AI Search Is Killing Small Business Traffic: 5 Patterns That Save You

Google AI overviews and ChatGPT now answer most small business search queries without sending clicks. Your traffic drops 50-70% but your phone keeps ringing if you appear in the AI summary. The 3 AI search kinds, the 5 patterns that get you mentioned, and the architecture.

81
Artificial Intelligence

Why AI + Excel Still Wins for 80% of Mid-Market Workflows

The 2026 answer for most operations workflows is not Excel replacement. It is AI wrapped around the spreadsheets your team already knows. The 4 quadrants, 5 patterns, and the hub architecture that scales.

<<<910111213>>>
Explore Topic
Artificial Intelligence
Insights on artificial intelligence
→
Explore Topic
SEO, GEO & AEO
Insights on seo, geo & aeo
→
Explore Topic
SaaS Strategy
Insights on saas strategy
→
Explore Topic
Software Development
Insights on software development
→

Thinking on SaaS, CRM &
Domain-Led Software.

One article a fortnight. No fluff, no product pitches — just substantive thinking on building vertical software that works in the real world.

No spam. Unsubscribe anytime.