Owns editorial strategy, SEO, and the newer AEO and GEO layers that decide whether AI engines cite the brand. Runs the content calendar and the structural surface (schema, entity graph, FAQ) that makes articles rank and get quoted.
15+ years of experience leading content strategy and operations for B2B SaaS, technology, and digital-first businesses. Specializes in building AI-driven content workflows, creating high-impact technical and marketing content, and developing SEO, GEO, and AEO strategies that improve visibility, authority, and long-term organic growth.
Product managers read 5-20% of customer signals because they have no time for the rest. The AI assistant reads everything and pulls out the themes with source links.
llms.txt tells AI models which of your pages are worth reading first. A 5-minute file at your site root with 4 sections that can lift AI search visibility.
Programmatic SEO is not dead; the abusive form is. The 3 kinds in 2026, the 5 qualities that ranks, and the pipeline behind a compliant engine that compounds.
Voice queries now route through conversational AI engines. The 3 kinds of value, the 5 patterns winning teams follow, and the integration layer that holds the spoken-citation share.
AI search reads brand mentions in the open web to build entity authority, even without a link. The 5 mention sources that matter and the operational layer behind them.
AI crawlers read internal links as entity-graph evidence, not authority flow. The 3 patterns that win, the 5 failures to fix, and the operational layer behind durable citation share.
Google AI Mode runs parallel to classic search results. The 5 changes it introduces, the 3 query shapes it dominates, and the operational stack that holds across both.
Structured data has 3 buckets in 2026: helps a lot, helps a little, and noise. Deliver the 5 types that lift AI search citation attribution and skip the rest.
Hope that was helpful. Reach out anytime.
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