AI Made Writing Cheap. Original Content Is Now Worth Double.
AI made content cheap, so the web is drowning in it and generic content lost its value. The best writers now charge double, because original content is the scarce thing.
Owns editorial strategy, SEO, and the newer AEO and GEO layers that decide whether AI engines cite the brand. Runs the content calendar and the structural surface (schema, entity graph, FAQ) that makes articles rank and get quoted.
15+ years of experience leading content strategy and operations for B2B SaaS, technology, and digital-first businesses. Specializes in building AI-driven content workflows, creating high-impact technical and marketing content, and developing SEO, GEO, and AEO strategies that improve visibility, authority, and long-term organic growth.
What It Means for Your Site and Traffic
What Helps and What Doesn't
AI writes for free now, so you are not paying double for words. You pay for the uniqueness layer: original data, experience, expertise, and a voice no model has.
ChatGPT writing is not just commoditized, it is dying. Search engines demote it, readers distrust it, AI search ignores it, and it makes every business sound identical.
AI made content cheap, so the web is drowning in it and generic content lost its value. The best writers now charge double, because original content is the scarce thing.
Anyone can build a Salesforce-style CRM in a weekend with AI tools today. Almost none of them get used. The build is fast. The domain knowledge that makes a CRM work is not.
Manual SEO did not get harder. The surface multiplied past what hands can cover: engines times questions times phrasings. You cannot hire your way out of that math.
Ask an AI engine the same question 3 ways and it cites almost different sources each time. Ranking #1 no longer means being the answer. AEO is how you win the quote.
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